Garcia-Zamor Blog
Reading your Customer’s Mind!!
Imagine your customers get the information and service they want before they ask. Are you reading their minds? Wouldn't that be nice! But no, we're just listening. What sets...
Help! My Business Isn’t Interstate and I Want to Protect My Brand!
When we talk trademarks, we tend to generally talk about federal trademark registrations. It only natural, because federal trademark registrations offer strong, nationwide...
Glock, Inc. – A Great Example of Multi-Level Branding Incorporating U.S. Trademark Registrations
A comprehensive branding strategy often includes more than just obtaining a federal trademark registration for a company's name or for one of its products. It can include...
Kelvin Abrams – A Profile of Success!!
Behind every business is a brand, and behind every business is a story. At Garcia-Zamor Intellectual Property Law, we’re passionate about helping our clients make their stories...
Rock On!!! The Business of Music – What to do after you Form your Band
So your best buds and you have formed the next greatest rock band – all ready to write top 10 hits, hit the road on tour, beat off the groupies and get nominated for the Rock n...
A Tale of Two Companies
Like the Charles Dickens novel, the path that you choose when you start and run your new business will be a large determinate in the creation of the Best Company or the Worst...
Know the “Rules” for Trademark Registrations: A Guide to Choosing Your Brand
You know branding is everywhere. You see it every day on billboards, benches, brochures, and buses. You know branding is logos, corporate names, and signature designs. Branding...
Building a Better Business Part II – What Makes Your Business Sellable
"You only have to do a very few things right in your life so long as you don't do too many things wrong." – Warren Buffett. A lot of people don’t think about selling their...
Building a Better Business
CHOOSING A BUSINESS ENTITY – MEETING YOUR GOALS WHILE PROTECTING YOUR BUSINESS Why isn’t everyone a sole-proprietor? Some people are but for some it doesn’t meet their business...