Garcia-Zamor Blog
Finding the Cash Cow in Your Business
Cash is rolling in. Got your bills covered with enough left over for some fun money for you too! You can't help but think that it is time to expand your business. But which cash...
Starting Your Food Business – A Lasagna Love Story
Memories from your childhood – the long family table under the Italian sun with family and friends, good wine and the best food coming out of your Mother's kitchen. Five years...
From Your Retirement Party to the Start-Up Captain’s Chair – To Boldly Go Where You Have Never Gone Before
"... a dream that became a reality and spread throughout the stars" -- Kirk (Star Trek, "Whom Gods Destroy") What a great day, your retirement party has been so enjoyable! On...
Don’t Get Cut Out by Your Vendors – How to protect yourself from client poaching!
Everything is going great! Your business is growing and you have more customers than you ever imagined. The countless days and nights spent developing great processes have...
Cashing in on Your Business
Imagine you're at the settlement table getting ready to receive a check for beaucoup bucks for the sale of the business you started seven years ago! Won't it be great to take...
Holy Cow! Someone Copied a Photograph I Posted on Social Media … Is it Copyright Infringement?
Due to the technological advances of cell phones almost everybody is a photographer in today's day and age. Furthermore, with the rise of social media, it is easier than ever to...
Reading your Customer’s Mind!!
Imagine your customers get the information and service they want before they ask. Are you reading their minds? Wouldn't that be nice! But no, we're just listening. What sets...
Help! My Business Isn’t Interstate and I Want to Protect My Brand!
When we talk trademarks, we tend to generally talk about federal trademark registrations. It only natural, because federal trademark registrations offer strong, nationwide...
Glock, Inc. – A Great Example of Multi-Level Branding Incorporating U.S. Trademark Registrations
A comprehensive branding strategy often includes more than just obtaining a federal trademark registration for a company's name or for one of its products. It can include...